CONTENT DESIGN
As a senior content designer at AbleTo, I planned and executed two versions of the monthly newsletter: one geared toward members, the other used to nurture other audience segments, including marketing prospects. I also developed copy for multiple marketing drip series (email and SMS), app feature launches, brand campaigns, and client-facing landing pages. Additionally, I frequently advised product designers on UX copy for both internal and consumer-facing projects. Some of that work involved optimizing program onboarding flows (to simplify the appearance and verbiage of value propositions, program experiences, and billing) and streamlining scheduling copy in the Patient Access Center (to highlight provider availability and help participants access care sooner).
BRANDED CONTENT
Client: Hearst Content Studio
Project: Created display copy and short intro for a series of service-focused lifestyle videos posted to HouseBeautiful.com
Project: Created display copy and short intro for a series of service-focused lifestyle videos posted to HouseBeautiful.com
COPYWRITING
Client: Blue Apron
Project: Developed activity worksheet copy for 7-week Kids' Cooking Camp campaign.
Project: Developed activity worksheet copy for 7-week Kids' Cooking Camp campaign.
